This is like a trip though mankind's values levels:
well worth the 10 minutes it takes to watch.
Do you think that if you knew the values levels of the people in your life, you would be able to communicate better with them?

Quote from Chris Howard’s Book: Instant Wealth - Wake Up Rich!
“We can look at this systems of values as an evolution of consciousness that we can experience simply by learning more about them. As you progress through the levels, look for the types of psychological and emotional challenges that occur at each level.
“Try to relate them to your own situation. How could they potentially impede your financial success and life fulfillment?
“Also be aware of the evolution of thought from one level to the next - and how by moving forward yourself you can be very powerfully propelled towards your dreams.
“When a person living at a certain values level recognises the deficiencies at that level, a crisis or some other dramatic event can cause a change in consciousness that moves them up to the next level. As Einstein said, ‘The significant problems that we face cannot be solved at the same level of thinking that created them’.”

Level 1 - Survival - Beige
Very basic level - not really relevant to this exercise.

Level 2 - Tribal - Purple

What’s Ethical?
Whatever keeps us safe and secure while respecting the family, our customs and traditions.

Leadership:

Safety and Security driven. The signs and customs of the tribe or family indicate the rightful
leader who will protect us and keep us safe.

Level 3 - Aggression and Power - Red

What’s Ethical?
Ethics, Smethics. I’ll exploit whatever I want to get what I want, right now.

Leadership:

Power Driven. The toughest and strongest rules.
Whoever had the most recent conquest will be respected and feared.


Level 4 - Hierarchy and Rules - Blue

What’s Ethical?
What our higher authority states is ethical in accordance with the rule of law, promoting
good and shunning evil.

Leadership:

Duty and rule driven. Seniority and loyalty results in authority and promotions within the
hierarchy.


Level  5 - Achievement - Orange

What’s Ethical?
Whatever suits my strategy to stretch myself and accomplish goals in pursuit of a better life.

Leadership:

Ambition and achievement driven. I’m the leader because I claim it and I’m the best,
therefore I’ll utilize other people to achieve my goals.


Level 6 - Group and Cause Oriented - Green

What’s Ethical?
Whatever group discussion agrees will lead to harmony and inner peace without hurting
others or their feelings.

Leadership:

Relationship and Community driven. There are no leaders because we are all equally valued;
no individual is better than any other.


Level 7 - Systemic Results - Yellow

What’s Ethical?
Whatever intellectual exploration suggests is best under these conditions, knowing that life is
full of contradictions.

Leadership:

Knowledge and experience driven. Whoever is the most effective and best for the task at
hand can be the leader.


Level 8 - Global Inter-dependence - Turquoise

What’s Ethical?

The world and I are one, and therefore I would never do harm to others because in doing so
I would be harming myself.

Leadership:

Oneness driven. Anyone can be the leader because he is a different expression of me.